P.O.V. Insight

The P.O.V. (Point-of-View) Insight Division of The iNSiGHT Cooperative uses innovative data collection tools to experience life from your target audience’s perspective.

This approach builds “profiles” of the population you’re trying to reach.  Once the data is collected, you will have a well-rounded view of a “day in the life” of the group you’re targeting.

The P.O.V. Division uses the following methods of data collection to build each individual profile:

• Onsite dyad/triad interviews
• Onsite, casual focus group discussions
• “A day in the life” video essay
• Online and in-person ethnographies
• Behavior diaries
• Digital scrapbooks
• Participant observation
• Social media analysis
• Media use analysis

E-mail info@iNSiGHTCoOp.com or call (888) 321-6938 for a project quote or to ask questions about the P.O.V. Insight Division.