Behavior Change Research

The Behavior Change Research (BCR) Division of The iNSiGHT Cooperative focuses on just that, behavior change.

We strive to uncover behavioral determinants that can be tweaked to facilitate actions that are important to the client…generally behaviors that enhance health, safety, education and the environment.

Our team has worked on behavioral campaigns ranging from slowing the spread of the pandemic flu and lowering cases of youth obesity to teaching non-chemical agricultural practices and preventing the spread of wildfires.

The BCR Division often adheres to theoretical principles (e.g. Health Belief Model, Theory of Planned Behavior, Theory of Reasoned Action, Transtheoretical Model) to provide research that not only informs behavioral campaigns, but is easily published in peer-reviewed journals and presented at academic conferences.

E-mail info@iNSiGHTCoOp.com or call (888) 321-6938 for a project quote or to ask questions about the Behavior Change Research (BCR) Division.