Research and Strategy Capabilities

The iNSiGHT Cooperative Team has over 100 years of research and strategy experience.  Well-versed in qualitative and quantitative research methodologies, the Co-Op Team works closely with each client to ensure that their specific needs are being met and valuable data are being collected.

In addition to the educational and professional experiences of the team, many bring life experiences that enhance the research designs of our projects.  We are fortunate to have members in the Cooperative who are bi-lingual and bi-cultural – this helps us develop research strategies that resonate with specific populations.

The iNSiGHT Cooperative does not provide “off the menu” research services.  Each project is different.  Our team works closely with each client to ensure that a reliable, valid and cost-effective research solution is designed and executed.

Our comprehensive research approaches draw from the following methodologies:

Quantitative Research Capabilities

  • Online panel surveys
  • Random-digit Dialed (RDD) surveys
  • Intercept survey interviews
  • Use of project-appropriate sampling methods (simple random, cluster, quota, systematic, stratified)
  • Univariate statistical analyses
  • Multivariate statistical analyses
  • Experiments and quasi-experiments

Qualitative Research Capabilities

  • Focus groups (in-person and online)
  • In-depth interviews
  • Dyad and Triad interviews
  • Ethnography
  • Participant observation
  • Message/content testing
  • Content analysis

Ethical Commitment

The iNSiGHT Cooperative Team adheres to the following ethical standards when conducting research or providing strategic council:

  • American Association of Public Opinion Research Code of Professional Ethics and Practices
  • American Marketing Association Ethical Norms and Values for Marketers
  • Public Relations Society of America Code of Ethics
  • Common Sense

The Marriage of Data and Strategy

The Co-Op Team will never leave a client with a book of data and no strategy.  Every research project will include an executive summary and strategic interpretations of the data.  In addition, members of the team are available to present the findings in person.  Our goal is to guarantee you understand the research and see how to apply it.

E-mail info@iNSiGHTCoOp.com or call (888) 321-6938 for a project quote or to ask questions.