Ledvi Beza, MA, Chief Cultural Officer

Ledvi Janice Beza, MA is the Chief Cultural Officer of The iNSiGHT Cooperative. She designs research strategies that help clients find ways to engage specialized audiences – from designing and implementing data collection to strategizing and developing creative materials that communicate relevant marketing messages.

What makes target audiences so unique is their individual culture – be it due to ethnicity, age or lifestyle. Ledvi’s expertise with audiences dominant in other languages or cultural realities has led her clients to successfully transcreate marketing messages that resonate within key populations.

Steering clients clear of direct translations, which often leads to bland, off-the-mark and transparent efforts, Ledvi helps make marketing concepts insightful and relatable to different audiences. In her work, Ledvi challenges clients to implement the best method to gain valuable research, however unique or non-traditional, even if that means helping Hispanic moms shop for groceries to learn buying decisions or spending time on college campuses to gain insight on how college students use social media.

An award-winning communicator (Gold Addy®, Silver Telly and Silver Anvil®), Ledvi has collaborated with local and national organizations in both for-profit and non-profit sectors. A graduate from theFloridaStateUniversity, Ledvi earned her Bachelor of Arts Degree in International Affairs and a Master of Arts Degree in Integrated Marketing Communication with a certificate in Hispanic Marketing.