Dr. Tait Martin, President & Chief iNSiGHT Officer

Dr. Tait Martin is the president and CEO of The iNSiGHT Cooperative, a national network of researchers and industry experts that helps clients focus their outreach messages, build stronger relationships and develop programs that better define the way they reach the people who matter to them.  In addition, Tait is an Affiliate Professor of Social Marketing and Research in the Department of Family and Community Health at the University of South Florida and he is on faculty at the Florida Prevention Research Center.  Currently, he serves on the Data Standards and Transparency Steering Committee of the Agency for Healthcare Administration for the State of Florida.

A winner of some of the industry’s most prestigious awards (including the Emmy®, Silver Anvil® and Gold Addy®), Tait‘s career has spanned nearly two decades as a research, communication and marketing professional. His professional life includes stints as vice president of a national social marketing and advertising firm; faculty member at four top-tier higher education institutions; communication director for one of the largest United Way organizations in Louisiana; spokesperson for a major state government agency in Florida; marketing consultant to several industry and professional organizations; and a morning radio talk show host.

Widely cited in both academic and applied research circles, Tait holds a Ph.D. in Communication Theory and Research (emphasis in persuasion and cognitive processing) from Florida State University, as well as a Masters in Organizational and Interpersonal Communication from the University of Louisiana. His undergraduate degree in public relations is from Northwestern State University. Tait’s research skills span both qualitative and quantitative methods including survey design and implementation; focus group moderation; ethnographies; in-depth interviewing; social science experiments and quasi-experiments; and advanced quantitative analysis (e.g. ANOVA, regression and general linear modeling).

To date, Tait has conducted hundreds of projects and presentations about research, social marketing, organizational development and communication to clients ranging from international corporations and local nonprofit organizations to government agencies and higher education institutions.  Specifically, his work focuses on health, entrepreneurship, education, safety, environmental sustainability, and human behavior change.