Anamarcia Lacayo, PhD ABD, Media Effects Strategist

Anamarcia is the multicultural marketing and research associate at The iNSiGHT Cooperative. Attending to the details while placing them within their larger contexts, Anamarcia navigates through abstract challenges to yield tangible and practical outcomes.

A university instructor with over six years of experience in media research, Anamarcia conducts surveys and experiments as well as in-depth interviews and focus groups, examining how people interact with media and mediated messages.

In addition to her fluency in quantitative and qualitative methods, Anamarcia’s bilingualism enables her to carry out studies in both English and Spanish.  Anamarcia holds a Masters degree in Communication from Florida State University and is a doctoral candidate in Mass Communications at The Pennsylvania State University.