Amy Lynch, Chief Word Officer

Amy Lynch, The iNSiGHT Cooperative’s resident wordsmith, is an experienced writer and editor with a background steeped in integrated marketing communications.  After earning an English degree with a minor in psychology from Florida State University, her early career experience in a boutique PR firm serving global clients in the travel and tourism industry fed her desire to become a writer and marketing communications maven.

Since then, she’s spent more than a decade channeling her love of words into marketable ad copy, branding tools, blog content, social media outreach, press materials, speeches and articles for large non-profit organizations, small government programs, esteemed professional associations and edgy startup companies alike.

Having served both private and public sectors – and having stood in the shoes of both agent and client – her capabilities extend across a broad spectrum of subject matter, voice and tone.  In 2009, she began pursuing a writing career of her own, focusing on pop culture and human behavior; her writing credits include The Huffington Post, YourTango, Yahoo! Shine, CultureMap, and numerous other lifestyle blogs and media outlets.

Amy has a keen understanding of what it takes to connect with an audience, create awareness and understanding, and spur people into action.  She has regularly harnessed the power of creative professionals to work as a team and produce award-winning results.  Her work has won five National Mature Media Awards, three Florida Public Relations Association Golden Image Awards and four Davis Productivity Awards.  She has volunteered with the NASA public affairs team (in 2005 helping with pre-launch media relations at Kennedy Space Center), served as a regional Emmy judge for the National Academy of Television Arts & Sciences, and helped launch the much-buzzed about breakup recovery site PinkKisses.com, founded by a well-known former NBC reporter. She lives, works and plays in Austin, Texas with her most prized possession – a robin’s egg blue 1927 Underwood typewriter – and her impossible mutt, Bogey.